A NYC–based Communication Designer born in Buenos Aires and raised in São Paulo.



Call Me Juli

[with a J that sounds like an H]

I am a hybrid graphic/motion designer with a BFA in Communication Design and a minor in Creative Entrepreneurship from Parsons School of Design. Currently, I work as a designer in Live Nation Entertainment's Media & Sponsorship division.

As a designer and strategic thinker, I have grown a keen interest into the realms of branding and advertising, as they both deal with human-centered experiences and emotion-driven interactions. I have moved around a lot in my life, and through this, I learned that the real ties we make to any physical space are based on the connections we make to people and their cultures. My designs are better informed when I pay attention to people's values and aspirations– what motivates them, what troubles them, and what changes they seek within their society.


Whether it's entering an untapped market with a completely new product or reimagining the way people interact with a brand through a new experience, I focus on identity and culture. After all, brands are informed by culture and culture is informed by brands, so understanding how they relate to each other leads to better visual narratives and experiences.