NYC + Milan-based creative. Global citizen born in Buenos Aires, raised in São Paulo, and made in New York.

Call Me Juli

[with a J that sounds like an H]

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Don’t hesitate to reach out for freelance work or just to say hi!
I am a hybrid graphic & motion designer with a BFA in Communication Design from Parsons School of Design. Currently, I am getting my Masters in Fashion, Experience, and Design Management at SDA Bocconi in Milan.

I am seeking to expand my critical eye for design into a managerial, purpose-led and future-forward role in business. I aim to lead creative companies through design thinking and innovation. Bridging the gap between a technical design background and a well-rounded understanding of how creative businesses create sustainable value.

In the past, I’ve worked in the design team at PepsiCo, within their Pepsi-Lipton joint venture, and in Live Nation’s Media & Sponsorships division, within their creative team.

As a designer and strategic thinker, I seek to connect the realms of branding and advertising with human-centered experiences and emotion-driven interactions. I am passionate about working at the intersection of tech, design, and experiences.

I’ve lived in many places around the world (Latin America, Asia, North America, and Europe), and through this, I learned that the real ties we make to any physical space are based on the connections made to people and their cultures. My designs are better informed by people's values and aspirations– what motivates them, what troubles them, and what changes they seek within their society.

Whether it's entering an untapped market with a completely new product or reimagining the way people interact with brands, I focus on identity and culture. After all, brands are informed by culture and culture evolves society.