Club Magenta 2024
Music Festivals
Art Direction & Design
T-Mobile Club Magenta is a VIP lounge designed for T-Mobile customers to enjoy exclusive perks at top music festivals and sporting events. Featuring special programming, talent Q&As, "Magenta Hour" drink specials, and chances to win backstage and after-show tickets, T-Mobile tasked us with creating a unique look and feel for Club Magenta at Stagecoach, Lollapalooza, Watershed, and Austin City Limits. Both Lollapalooza and ACL gained media attention on BizBash & Austin Way Mag.
In my role, I was responsible for designing and developing key environmental touchpoints, including the overall ambiance, key visuals, and graphic installations across all 2024 festival activations. I helped shape the consumer journey while also art directing creative elements like brand ambassador uniforms, furniture selections, and gamified experiences. Every detail was thoughtfully crafted to reflect the unique identity of each festival, creating an immersive and unforgettable experience for all Magenta Status members.
In my role, I was responsible for designing and developing key environmental touchpoints, including the overall ambiance, key visuals, and graphic installations across all 2024 festival activations. I helped shape the consumer journey while also art directing creative elements like brand ambassador uniforms, furniture selections, and gamified experiences. Every detail was thoughtfully crafted to reflect the unique identity of each festival, creating an immersive and unforgettable experience for all Magenta Status members.
Austin City Limits Music Festival
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Lollapalooza Music Festival
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Watershed Music Festival
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Stagecoach Music Festival
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Lollapalooza Music Festival
Watershed Music Festival
Stagecoach Music Festival
