Coachella Concept Promo Video
I created this unofficial marketing video for the 2018 Coachella Valley Music and Arts Festival using Adobe After Effects. The typography chosen follows Coachella's existing brand assets, while the gradient colors gives off a sky and sunset feel, which also follows with the vibe that Coachella gives off. Each design decision is catered to the festival's audience and artists. The song, "Best Friend" by Sofi Tukker, also adds to the dynamic graphics by keeping a cool and upbeat rhythm.