Hero Search Challenge

Copywriting: Adam Tillinghast
Design: Julia Isman
Every year, Cannes Lions Festival hosts a Young Lions competition for agency professionals under the age of 30 to work in teams of two to create a campaign for a nonprofit organization.

This year, the brief involved creating a B2B digital campaign that would raise awareness and funding for CureSearch for Children’s Cancer. After researching the organization and how to target this audience, our solution was to create a social campaign targeting consumer good companies through TikTok. The pitch we submittted is shown below. Adam and I worked together as art directors of this project to put it all together.