Lady Gaga x Adobe Creative Tour
PsC Lens Design & Key Visual Design
Adobe, a creative industry leader, partnered with Live Nation to elevate their business among live music’s biggest fans. The Adobe Creative Tour gives creators around the world a chance to show off their skills to the biggest names in music through design-based challenges that unlock concert tickets, meet & greets, merch, and VIP flyaways.
In the latest creative feat, the Adobe Create Tour challenged fans to create a poster inspired by Lady Gaga’s hit song, “Rain on Me” for a chance to win a cash prize. Through this campaign, Adobe drove engagement of their Creative Cloud and promoted their newest app, Photoshop Camera.
In the latest creative feat, the Adobe Create Tour challenged fans to create a poster inspired by Lady Gaga’s hit song, “Rain on Me” for a chance to win a cash prize. Through this campaign, Adobe drove engagement of their Creative Cloud and promoted their newest app, Photoshop Camera.
As the go-to motion & 3D designer in the team, I was asked to create 3 custom Photoshop Camera Lenses to transport fans into Gaga’s visual “Rain on Me” world. Working directly with Adobe’s design engineers during their beta-testing phase, I learned how to create and set up a PsC file from scratch. In addition to that, I was also able to create the key art used to promote the campaign.
