Lyft Festival

Link: Pitch Deck
During my internship at CAA, I was tasked with creating a festival lounge for Lyft. Following research on different music festival that could align with the brand's mission, and the overall identity of the festivals, I created a lounge that could apply to Coachella. Throughout the project, I refined my skills in creating perspective images with Photoshop, as well as taught myself how to use Google Sketchup, which aided me in getting a feel for the environment I was constructing from sketch to render. Below you can find the final pitch deck I developed along with the process of designing the entire space and activation.