During my internship at CAA, I was tasked with creating a festival lounge for Lyft. Following research on different music festival that could align with the brand's mission, and the overall identity of the festivals, I created a lounge that could apply to Coachella. Throughout the project, I refined my skills in creating perspective images with Photoshop, as well as taught myself how to use Google Sketchup, which aided me in getting a feel for the environment I was constructing from sketch to render. Below you can find the final pitch deck I developed along with the process of designing the entire space and activation.
![](https://freight.cargo.site/t/original/i/4ebb4a3f0a9f3ce75e3fd7599dbe448df6617385c9cea8a5eaa0259c0355d6cf/Lyft-Lounge-Render_wood-floor.jpg)
![](https://freight.cargo.site/t/original/i/c09e1798814c66c7d56fdd0f15f2ddb2f2f898a9e60e3060b2922f185bdbcd7d/Lyft-Lounge-NightRender_wood.jpg)
![](https://freight.cargo.site/t/original/i/13c8e20231470fb815cecdab610e88bf81cf65e1b08d5d296fa7d79daa0cae68/Phone-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/78ff8d3d10897988dfa90887d899ef95d9f3776e9c2c10d6b4d1327dd067fb8a/Pedicabs-Polaroids.jpg)
![](https://freight.cargo.site/t/original/i/f896d4dec024b477081f996d2e9d87345bfaf1e1a5810699dfb18c270f641191/Floorplan-1-03.png)
![](https://freight.cargo.site/t/original/i/89e0c7476b0e23f86b8518d68272cb41988d149b41133f0d87384be5ff69df2d/IMG_5127.jpg)
![](https://freight.cargo.site/t/original/i/282c9e40ff6ef73afe42a280fac5f53b4dbdcb1646aee47bad4b1f58e86a4ebf/IMG_5128.jpg)
![](https://freight.cargo.site/t/original/i/0abf2ec066e6407b21cbe1df4283404277c9fb74fb7254f713cd80cf69c43211/Screen-Shot-2018-08-05-at-7.21.30-PM.png)
![](https://freight.cargo.site/t/original/i/8a32579f1f6667a7f122086744e9413589c3397a88cc3ca938d4ed73bc481f14/Screen-Shot-2018-08-04-at-3.10.52-PM.png)
![](https://freight.cargo.site/t/original/i/b9a21e8b47e9fa011cc87f57cc1d493be632d4cc3b951e341f0ffd86de7653e7/Screen-Shot-2018-10-02-at-7.11.21-PM.png)