Brisk Dragon Paradise x Rolling Loud Miami Weekend

Design & Art Direction
To celebrate the launch of Brisk Dragon Paradise Sparkling Iced Tea, Brisk rolled up to Miami to create an epic escape for music lovers, culture creators and foodies alike. We offered Free Taco Bell all night, endless flowing Brisk Dragon Paradise Sparkling Tea, and an exclusive stage by the river. Hip-hop artists, TyDolla$ign, Sofaygo, and Leikeli47 kicked off the Rolling Loud Miami Music Festival weekend by performing from sunset into the night. In addition to the on-the-ground activation, we also offered fans a chance to win an all-expense paid trip to Rolling Loud in Miami.

To set the tone, we drew inspiration from retrowave streets with bright magenta hues, fizz-like textures and bold flavor cues to bring this new, genre-bending beverage to life. Enter Brisk Dragon Paradise! Available exclusively at TacoBell.