Oreo Concept Packaging

While interning at CAA over the Summer of 2018, I was tasked with identifying some pop culture trends in 2019 in order to develop a package for Oreo that tapped into a movie, TV show, event, or other upcoming entertainment-focused concept. After doing some research into possible partnerships, I comped different designs for what a 2019 Oreo ad-package could look like. This involved coming up with different flavors, cookie stamps/shapes, and overall package layout. Below are three ideas I had for Game of Thrones and Lion King's Live Action Remake.

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