Panino Giusto
Customer Journey

Panino Giusto is an Italian casual-dining company that revolutionized the Milanese lunch habit in the 80s, proposing the Panino as a high quality gastronomic concept. As part of an assignment for my master’s degree in SDA Bocconi, I was tasked with pitching a key improvement in the company’s customer journey to the Co-Owner & President, Elena Riva. 

After identifying the “Returning Customer” touchpoint as a main area of growth, we pitched a new UX & UI for the restaurant’s mobile app to incentivize more customers to return to Panino Giusto more often, and we developed a new points-based loyalty system to build a stronger clientele.