Sabrina Carpenter’s
Sweet Shop Truck
Design & Art Direction
To celebrate T-Mobile’s sponsorship of Sabrina Carpenter’s Short n' Sweet Tour, we brought her Parisian-inspired aesthetic to life with Sabrina’s Sweet Spot—a traveling sweets truck exclusively for T-Mobile customers. Drawing from Sabrina's love of fashion and her tour’s playful vibe, the activation offered custom treats, city-exclusive posters, airbrush tattoos, and chances to win signed merch and tickets to her sold-out shows. The truck made stops in NYC, Chicago, Nashville, Dallas, Houston, Seattle, and Los Angeles.
To amplify engagement, we activated T-Mobile retail stores, launched an influencer campaign, and rolled out a targeted out-of-home media push, driving buzz in key markets. Fans could also play an AR Candy Drop game in venues during her concerts and through the T-Mobile app in retail stores, for a chance to unwrap exclusive merch and sold out tickets, further enhancing the fan experience.
To amplify engagement, we activated T-Mobile retail stores, launched an influencer campaign, and rolled out a targeted out-of-home media push, driving buzz in key markets. Fans could also play an AR Candy Drop game in venues during her concerts and through the T-Mobile app in retail stores, for a chance to unwrap exclusive merch and sold out tickets, further enhancing the fan experience.
