T-Mobile
Club Magenta
THE CHALLENGE
T-Mobile needed a recognizable hospitality experience that could live across radically different cultural environments.
THE SOLUTION
Re-design T-Mobile Club Magenta as a recognizable brand property.
T-Mobile Club Magenta is a VIP lounge created exclusively for T-Mobile customers, offering premium perks at top music festivals and sporting events. Guests can enjoy curated programming, talent Q&As, “Magenta Hour” drink specials, and opportunities to win backstage and after-show passes.
As Art Director at CAA, T-Mobile’s agency of record, I led the creative vision for these spaces, working cross-functionally to shape the consumer journey and overall experience. I directed a multidisciplinary team of 3D and graphic designers in developing a system that could travel nationwide and maintain strong brand recognition. We also identified key visuals that allowed the brand to adapt authentically to each event and its unique audience.
As Art Director at CAA, T-Mobile’s agency of record, I led the creative vision for these spaces, working cross-functionally to shape the consumer journey and overall experience. I directed a multidisciplinary team of 3D and graphic designers in developing a system that could travel nationwide and maintain strong brand recognition. We also identified key visuals that allowed the brand to adapt authentically to each event and its unique audience.
THE PROCESS
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EVENT RECAPS
Formula 1: Las Vegas Grand Prix
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Lollapalooza Music Festival
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Stagecoach Music Festival
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Watershed Music Festival
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EVENT RECAPS
Formula 1: Las Vegas Grand Prix
Lollapalooza Music Festival
Stagecoach Music Festival
Watershed Music Festival
