T-Mobile
Club Magenta
Art Direction & Design
T-Mobile Club Magenta is a VIP lounge created exclusively for T-Mobile customers, offering premium perks at top music festivals and sporting events. Guests can enjoy curated programming, talent Q&As, “Magenta Hour” drink specials, and opportunities to win backstage and after-show passes.
As Art Director, I help shape the creative vision for the space, from mapping the consumer journey to defining the overall ambiance, floorplan, and visual identity. Every detail, from large-scale installations to subtle design elements, is crafted to reflect the spirit of each event and create an immersive destination where Magenta Status members feel welcomed, celebrated, and part of something bigger.
As Art Director, I help shape the creative vision for the space, from mapping the consumer journey to defining the overall ambiance, floorplan, and visual identity. Every detail, from large-scale installations to subtle design elements, is crafted to reflect the spirit of each event and create an immersive destination where Magenta Status members feel welcomed, celebrated, and part of something bigger.
Lollapalooza Music Festival
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Watershed Music Festival
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Watershed Music Festival
