Sabrina Carpenter’s
Sweet Shop Truck

Design & Art Direction

To celebrate Sabrina Carpenter’s Short n' Sweet Tour, we partnered with T-Mobile to bring a traveling “Sweet Spot” to life. Turning a simple truck into a fully branded, deliciously sweet experience on wheels.

The activation traveled through key markets including NYC, Chicago, Nashville, Dallas, Houston, Seattle, and Los Angeles, creating a consistent yet locally relevant fan experience.

Inspired by Parisian patisseries and Sabrina’s ultra-feminine aesthetic, we reimagined the truck’s facade as a playful dessert boutique, extending the world of her music into something tactile and shareable. Each stop offered custom sweets, city-exclusive posters, airbrush tattoos, and opportunities to win signed merchandise and tickets to her sold-out shows.

Beyond the physical build, I helped extend the concept into a broader campaign ecosystem with my team of designers and animators. We activated T-Mobile retail as an extension of the tour with cheeky messaging, developed an influencer strategy to seed content organically, and designed out-of-home placements in high-impact areas like Times Square to build anticipation ahead of each stop. A dedicated microsite anchored the campaign, driving sweepstakes engagement and guiding fans directly to the experience.