TAZO Campaign Refresh
Role: Designer
Design Manager: Jasmine Sharpe
Photography: Annabelle Breakey
In 2022, the TAZO brand team asked us to rethink TAZO’s evergreen “Choose Your Mood” campaign assets to appear more refreshing and enticing on digital platforms and in-store points of sale. We highlighted the tea’s bold flavors using surrealistic styling and vibrant color combinations.
After a rigorous research process on what works best for the brand in-store, iterating mood boards, and conceptualizing the final layouts, we hired photographer Annabelle Breakey to make the tea come to life. I flew to San Francisco and art directed the photoshoot in person, overseeing positioning, lighting, propping, and final editing of the campaign.
After a rigorous research process on what works best for the brand in-store, iterating mood boards, and conceptualizing the final layouts, we hired photographer Annabelle Breakey to make the tea come to life. I flew to San Francisco and art directed the photoshoot in person, overseeing positioning, lighting, propping, and final editing of the campaign.
