The Dating Game x Smirnoff
Throughout the summer of 2019, Smirnoff partnered with Live Nation to present a live series of “Bachelor(ette)-inspired” dating shows that would bring up people from the audience to find their match on stage. The sponsored activation traveled through music festivals like Faster Horses, Country LakeShake and Watershed Music Festival.
I was tasked with designing a custom logo for this live activation that would be used in all of the materials for marketing communication– from printed banners to T-shirts and digital screens. Since these printed/digital assets were created outside of Live Nation, I had to make sure that the logo clearly identified Smirnoff’s branding in order to adapt to the material that it would be placed on.
I was tasked with designing a custom logo for this live activation that would be used in all of the materials for marketing communication– from printed banners to T-shirts and digital screens. Since these printed/digital assets were created outside of Live Nation, I had to make sure that the logo clearly identified Smirnoff’s branding in order to adapt to the material that it would be placed on.
