Under Armour Activation
During my summer internship at CAA in 2018, I was tasked with creating a mobile activation to promote Under Armour's new shoe line. There would be a UA Run Trucks located in parks, running trails and outside UA stores across the nation giving people the opportunity to try on and run with the new Under Armour shoe. My job was to design the aesthetic for the activation based on the current campaign. Using the brief and lightning-based marketing assets, I was able to develop the whole design and overall feel of the interactive space.