Venus Beer

Branding & Campaign Design

Venus is an aromatherapeutic luxury beer aimed at upscale women who want to feel sophisticated while drinking casually. Through this assignment, I created a disruptive brand, its packaging, and a marketing campaign to advertise it. Since advertising for beer has a tendency to be aimed at men, my goal was to present beer in a way that would appeal more to women, without saying that it is specific to them. After establishing the brand name after the Roman Goddess and the brand identity, I designed an Art Series of print ads, a packaged invitation for a sponsored event idea, a pair of storyboards, and I established an Instagram presence.