New York City-based art director. Consider me a global citizen born in Buenos Aires, raised in São Paulo, and made in New York.

Call Me Juli

(with a J that sounds like an H)

︎ CV 
︎ Get in touch 
︎ Connect with me  
I am a hybrid graphic & motion designer, visual storyteller, and strategic thinker with a BFA in Communication Design from Parsons School of Design and a Business Master’s Degree in Fashion, Experience, and Design Management from SDA Bocconi in Milan.

When I’m not sitting in front of my computer, I’m probably traveling somewhere I’ve never been before, listening to deep house music on a secluded island, or checking off my never-ending hit list of restaurants. 

In the past, I’ve worked in the Design Team at PepsiCo, within their Pepsi-Lipton joint venture, and in the Creative Team at Live Nation, within their Media & Sponsorships division. On the side, I’ve done freelance work for a UAP sighting database, hangry food editors, and NFT events, among other fun companies.

I leverage my critical eye for design into a purpose-led and future-forward role in business. Bridging the gap between a technical design background and a well-rounded understanding of how creative businesses generate value. I focus on telling unique and engaging stories that leverage the intangible assets of design, fashion, and lifestyle companies.  

As a designer and strategic thinker, I seek to connect the realms of branding and advertising with human-centered experiences and emotion-driven interactions. I am passionate about working at the intersection of design, tech, and experiences.

I’ve lived in many places around the world. From Latin America to Asia to North America and Europe. Through this, I learned that the real ties we make to any physical space are based on the connections made to people and their cultures. My designs are better informed by people's values and aspirations; what motivates them, what troubles them, and what changes they seek within their society.

Whether it's entering an untapped market with a completely new product or reimagining the way people interact with brands, I focus on identity and culture. After all, brands are informed by culture and culture transforms society.