WHO?
I’m a New York City-based Art Director specializing in experiential design and brand experiences across sports and entertainment. My background spans creative strategy, environmental and graphic design, motion design, and event production.
When I’m not sitting in front of my computer, I’m probably traveling somewhere I’ve never been before, listening to deep house music on a secluded island, or checking off my never-ending hit list of restaurants.
I’m a New York City-based Art Director specializing in experiential design and brand experiences across sports and entertainment. My background spans creative strategy, environmental and graphic design, motion design, and event production.
When I’m not sitting in front of my computer, I’m probably traveling somewhere I’ve never been before, listening to deep house music on a secluded island, or checking off my never-ending hit list of restaurants.
WHY?
I’ve lived in a lot of places—Buenos Aires, São Paulo, Singapore, New York, Milan—and that has shaped the way I think about experience. Our connection to a physical space lies in the relationships we make and the way it makes us feel. That’s why, in design, I always start by understanding what people care about, then translate culture and identity into physical experiences people actually want to be part of.
I’ve lived in a lot of places—Buenos Aires, São Paulo, Singapore, New York, Milan—and that has shaped the way I think about experience. Our connection to a physical space lies in the relationships we make and the way it makes us feel. That’s why, in design, I always start by understanding what people care about, then translate culture and identity into physical experiences people actually want to be part of.
HOW?
Currently, I am an art director at Creative Artists Agency. In the past, I’ve worked in the Design Team at PepsiCo and in the Creative Team at Live Nation.
I have a BFA in Communication Design from Parsons School of Design and a Specialized Master’s Degree in Fashion, Experience, and Design Management from SDA Bocconi in Milan.
Currently, I am an art director at Creative Artists Agency. In the past, I’ve worked in the Design Team at PepsiCo and in the Creative Team at Live Nation.
I have a BFA in Communication Design from Parsons School of Design and a Specialized Master’s Degree in Fashion, Experience, and Design Management from SDA Bocconi in Milan.