Julia Isman

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	<title>Julia Isman</title>
	<link>https://www.juliaisman.com</link>
	<description>Julia Isman</description>
	<pubDate>Fri, 14 Aug 2026 14:56:04 +0000</pubDate>
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		<link>https://www.juliaisman.com/work-1</link>

		<pubDate>Tue, 23 Apr 2019 04:56:35 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

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		<title>T-Mobile Club Magenta</title>
				
		<link>https://www.juliaisman.com/T-Mobile-Club-Magenta</link>

		<pubDate>Mon, 28 Oct 2024 20:12:38 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

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		<description>T-Mobile
Club Magenta &#38;nbsp;


THE CHALLENGET-Mobile needed a recognizable hospitality experience that could live across radically different cultural environments.

THE SOLUTIONRe-design T-Mobile Club Magenta as a recognizable brand property.
T-Mobile Club Magenta is a VIP lounge created exclusively for T-Mobile customers, offering premium perks at top music festivals and sporting events. Guests can enjoy curated programming, talent Q&#38;amp;As, “Magenta Hour” drink specials, and opportunities to win backstage and after-show passes.

As Art Director at CAA, T-Mobile’s agency of record, I led the creative vision for these spaces, working cross-functionally to shape the consumer journey and overall experience. I directed a multidisciplinary team of 3D and graphic designers in developing a system that could travel nationwide and maintain strong brand recognition. We also identified key visuals that allowed the brand to adapt authentically to each event and its unique audience.


THE PROCESS

 
&#60;img width="1010" height="548" width_o="1010" height_o="548" data-src="https://freight.cargo.site/t/original/i/e64379cb06cf9d5c2ef47e8906125364611908e78583ffa13805cc4cdf06eeee/Screenshot-2026-09-20-at-8.11.45AM.png" data-mid="252342111" border="0"  src="https://freight.cargo.site/w/1000/i/e64379cb06cf9d5c2ef47e8906125364611908e78583ffa13805cc4cdf06eeee/Screenshot-2026-09-20-at-8.11.45AM.png" /&#62;
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EVENT RECAPS
Formula 1: Las Vegas Grand Prix


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Lollapalooza Music Festival&#38;nbsp;


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Stagecoach Music Festival


&#60;img width="1682" height="1121" width_o="1682" height_o="1121" data-src="https://freight.cargo.site/t/original/i/ca1b294447ece9cb3ab8ab2b369f41549ca5063b9d2458235c757b508e208905/1SK06796-1.jpg" data-mid="244057340" border="0"  src="https://freight.cargo.site/w/1000/i/ca1b294447ece9cb3ab8ab2b369f41549ca5063b9d2458235c757b508e208905/1SK06796-1.jpg" /&#62;
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Watershed Music Festival


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	<item>
		<title>Formula 1</title>
				
		<link>https://www.juliaisman.com/Formula-1</link>

		<pubDate>Fri, 10 Apr 2026 18:38:19 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

		<guid isPermaLink="true">https://www.juliaisman.com/Formula-1</guid>

		<description>T-Mobile at
F1: Las Vegas Grand Prix&#38;nbsp;


Art Director: Julia Isman

Creative Director: Bry Crasch
3D Designer: Patricio Andrade
 Designers: Kayana Ternize, Celine ToT-Mobile is the exclusive 5G partner of Formula 1 Las Vegas Grand Prix, with a major presence across the Sphere Zone, Paddock Club, and flagship retail store.


 Built around the theme, Speed of Light, the experiences position T-Mobile at the center of race-week energy through bold environmental storytelling and&#38;nbsp; brand expression.&#38;nbsp;My role in 2025 included directing the overall look and feel, proposing the guest journey, identifying key touchpoints, and leading environmental design throughout the space.


Visual Direction: Speed of Light
A landscape where speed and precision collide. 
This concept drew from the DNA of Formula 1, transforming momentum itself into an immersive environment. Neon beams and fluid light installations echoing the rhythm of the track, while aluminum and chrome pair with bold magenta accents for a striking balance of luxury and edge.
	Key Design Elements:

Light trails that capture the motion of speeding cars;Futuristic forms made of sleek architectural lines and flowing curves echoing velocity and aerodynamics;Mechanical elements as sculptural details that surround members in an atmosphere that feel tactical and alive.

	&#60;img width="1802" height="1014" width_o="1802" height_o="1014" data-src="https://freight.cargo.site/t/original/i/27d3746aba3ceb98651b53c02877cb4dea2ac7e02b5b0b5854df862a8381f988/Screenshot-2026-04-27-at-5.33.43PM.png" data-mid="247640812" border="0"  src="https://freight.cargo.site/w/1000/i/27d3746aba3ceb98651b53c02877cb4dea2ac7e02b5b0b5854df862a8381f988/Screenshot-2026-04-27-at-5.33.43PM.png" /&#62;Together with my team at CAA, we developed a mood board and visual palette that unified the full T-Mobile x Formula 1 partnership, creating one cohesive look and feel to carry through every touchpoint of the brand’s presence at the Las Vegas Grand Prix.


&#60;img width="1724" height="926" width_o="1724" height_o="926" data-src="https://freight.cargo.site/t/original/i/47d3055d3e1fdaaf8c3299c36fbedb495cc452ed5f7ed5ceb26455ac46c97d88/Screenshot-2026-04-27-at-5.34.16PM.png" data-mid="247640814" border="0"  src="https://freight.cargo.site/w/1000/i/47d3055d3e1fdaaf8c3299c36fbedb495cc452ed5f7ed5ceb26455ac46c97d88/Screenshot-2026-04-27-at-5.34.16PM.png" /&#62;My sketches ︎︎︎

&#60;img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/0ec2708774107639b877e4d201c30d1210603e1a6df1c3777e11448f9cb50984/df101768-067a-4622-adce-e9ecfe2b9ff4.png" data-mid="247055875" border="0"  src="https://freight.cargo.site/w/1000/i/0ec2708774107639b877e4d201c30d1210603e1a6df1c3777e11448f9cb50984/df101768-067a-4622-adce-e9ecfe2b9ff4.png" /&#62;
&#60;img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4fb4c28648ab6b5e06c352f1dbc75e829a2b0c146b6ee1904c503b63ec4e0184/816e60b0-f7e2-4273-b2ed-a9365173aa16.png" data-mid="247055973" border="0"  src="https://freight.cargo.site/w/1000/i/4fb4c28648ab6b5e06c352f1dbc75e829a2b0c146b6ee1904c503b63ec4e0184/816e60b0-f7e2-4273-b2ed-a9365173aa16.png" /&#62;
&#60;img width="1510" height="1042" width_o="1510" height_o="1042" data-src="https://freight.cargo.site/t/original/i/d2b95e43b62918b3d9a312f8f9fdd0de4c531876e92ee88e2e5320bb72b8c212/e9bb9a1f-9e1d-4a3c-8ace-0fdfb407916c.png" data-mid="247055974" border="0"  src="https://freight.cargo.site/w/1000/i/d2b95e43b62918b3d9a312f8f9fdd0de4c531876e92ee88e2e5320bb72b8c212/e9bb9a1f-9e1d-4a3c-8ace-0fdfb407916c.png" /&#62;
3D Renders ︎︎︎


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5770dc1f98a5d0b0dd57ac7a068d45a5a6502a14f8532b58469d4bcad42270aa/11-ENTRY-CORNER.png" data-mid="247640918" border="0"  src="https://freight.cargo.site/w/1000/i/5770dc1f98a5d0b0dd57ac7a068d45a5a6502a14f8532b58469d4bcad42270aa/11-ENTRY-CORNER.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/284bac264a939916c18f33e3d80d35ab72b7bcab46684c1a7652942785d068e7/2-ENTRY-VIEW_Edited.jpg" data-mid="247640919" border="0"  src="https://freight.cargo.site/w/1000/i/284bac264a939916c18f33e3d80d35ab72b7bcab46684c1a7652942785d068e7/2-ENTRY-VIEW_Edited.jpg" /&#62;
&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/737b74529b3e64989c47e3a52fbff491e105f8f54f4deb023e006c826fe4a298/4-ENTRY-INTERIOR.png" data-mid="247742274" border="0"  src="https://freight.cargo.site/w/900/i/737b74529b3e64989c47e3a52fbff491e105f8f54f4deb023e006c826fe4a298/4-ENTRY-INTERIOR.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1592a61035041b9981dee4a31cdb22647ec6db32fabf131ac18d398bf20b52b3/6-BAR-.png" data-mid="247640920" border="0"  src="https://freight.cargo.site/w/1000/i/1592a61035041b9981dee4a31cdb22647ec6db32fabf131ac18d398bf20b52b3/6-BAR-.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/508762b981e398b5c70b82027e655a88af2b749df4df3a5e10e0a7e065f6296b/9-DJ.png" data-mid="247640917" border="0"  src="https://freight.cargo.site/w/1000/i/508762b981e398b5c70b82027e655a88af2b749df4df3a5e10e0a7e065f6296b/9-DJ.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f13817bc96f9d7503938074fca54707578df8d95dd709dfb28e7acca500072ed/8-2ND-FL-SEATING.png" data-mid="247640916" border="0"  src="https://freight.cargo.site/w/1000/i/f13817bc96f9d7503938074fca54707578df8d95dd709dfb28e7acca500072ed/8-2ND-FL-SEATING.png" /&#62;

Reality ︎︎︎

&#60;img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/992e9d3e98441d1a63c9b1008a09a7fc9339c6a374ea5a5fbe961c2db306b997/1SilentDisco-Lights.png" data-mid="247055648" border="0"  src="https://freight.cargo.site/w/1000/i/992e9d3e98441d1a63c9b1008a09a7fc9339c6a374ea5a5fbe961c2db306b997/1SilentDisco-Lights.png" /&#62;
&#60;img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3384672e5fa503cfe716e69c5b41d37f6ec24c7e7eff91fd9999a3c2ef2a1aea/ChatGPT-Image-Dec-24--2025--08_17_33-PM.png" data-mid="247055650" border="0"  src="https://freight.cargo.site/w/1000/i/3384672e5fa503cfe716e69c5b41d37f6ec24c7e7eff91fd9999a3c2ef2a1aea/ChatGPT-Image-Dec-24--2025--08_17_33-PM.png" /&#62;
&#60;img width="1365" height="1024" width_o="1365" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4e70c8f4a90233ebb958d183d557d2590403e3336c5e44e3b83d33ecd25f4ab4/1indoor-firstfloor.png" data-mid="247055647" border="0"  src="https://freight.cargo.site/w/1000/i/4e70c8f4a90233ebb958d183d557d2590403e3336c5e44e3b83d33ecd25f4ab4/1indoor-firstfloor.png" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bba77a20c939551384ca2100e82c74bb2c800f2165cc36b7681e16608c9611f5/2WideShot-CM.png" data-mid="247055649" border="0"  src="https://freight.cargo.site/w/1000/i/bba77a20c939551384ca2100e82c74bb2c800f2165cc36b7681e16608c9611f5/2WideShot-CM.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Lollapalooza</title>
				
		<link>https://www.juliaisman.com/Lollapalooza</link>

		<pubDate>Wed, 08 Apr 2026 15:30:14 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

		<guid isPermaLink="true">https://www.juliaisman.com/Lollapalooza</guid>

		<description>T-Mobile at Lollapalooza


Art Director: Julia IsmanCreative Director: Bry Crasch3D Designer: Patricio AndradeGraphics Designer: Celine To


In Summer 2025, CAA partnered with T-Mobile to reimagine Club Magenta at Lollapalooza, transforming an open-tent footprint into a VIP environment overlooking the main stage.&#38;nbsp;
T-Mobile Club Magenta is a VIP lounge created exclusively for T-Mobile customers, offering premium perks at top music festivals and sporting events. Guests can enjoy curated programming, talent Q&#38;amp;As, “Magenta Hour” drink specials, and opportunities to win backstage and after-show passes.
&#60;img width="3840" height="2029" width_o="3840" height_o="2029" data-src="https://freight.cargo.site/t/original/i/726710bab898ba49b7986edbfd7307bcecc7e330367ca9150852ed094f871ebf/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KLG00381.jpg" data-mid="246985696" border="0"  src="https://freight.cargo.site/w/1000/i/726710bab898ba49b7986edbfd7307bcecc7e330367ca9150852ed094f871ebf/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KLG00381.jpg" /&#62;As Art Director, I led the creative vision for the space designed to feel less like a branded activation and more like the best seat in the house. From mapping the consumer journey to defining the overall ambiance, floorplan, and visual identity. Every detail, from large-scale installation to subtle design elements, was crafted to reflect the spirit of the festival and create an immersive destination where customers feel welcomed, celebrated, and part of something special.
    

	Visual Direction: Art Park
Design Themes: Playful &#124; Summer &#124; Brat
	We developed the Art Park thematic as the creative foundation to kick off our design. A world where art, music, and design collide in playful, edgy proportions.The concept was rooted in a clear point of view: Gen Z's unapologetic attitude meeting Lolla's free spirit, with enough visual tension to make the space feel alive. Musical elements were pushed into three dimensions, transforming sound into sculpture. Every material choice, every graphic decision, laddered up to a singular aesthetic that was wonky, bold, and deliberately unpredictable, honoring Lolla's own design language while staking out something entirely its own.
 
	
&#60;img width="3022" height="1374" width_o="3022" height_o="1374" data-src="https://freight.cargo.site/t/original/i/7859db4ac289a3cff63467062b7ccfa7951a6475bd7e16f6871a62fd218baa60/Screenshot-2026-04-09-at-12.32.15PM.png" data-mid="247005615" border="0"  src="https://freight.cargo.site/w/1000/i/7859db4ac289a3cff63467062b7ccfa7951a6475bd7e16f6871a62fd218baa60/Screenshot-2026-04-09-at-12.32.15PM.png" /&#62;&#60;img width="2551" height="1108" width_o="2551" height_o="1108" data-src="https://freight.cargo.site/t/original/i/37f5d78aed8363ad389aaa61fe7ba853aaa1ca208fe89664273730b23fe9f41f/Lolla-Moodboard.png" data-mid="247005594" border="0"  src="https://freight.cargo.site/w/1000/i/37f5d78aed8363ad389aaa61fe7ba853aaa1ca208fe89664273730b23fe9f41f/Lolla-Moodboard.png" /&#62;
	Once the concept, materials palette, and key visuals were established, I led the application of the system across the space, making sure it felt true to both Lollapalooza and T-Mobile. Drawing from my time at Milan Design Week a few weeks prior, I incorporated references that brought a more unexpected, contemporary edge to the environment. The focus was to create an indoor-outdoor space that could seamlessly transition from day to night, with flexible areas for guests to gather, linger, and capture organic moments.

&#60;img width="1920" height="845" width_o="1920" height_o="845" data-src="https://freight.cargo.site/t/original/i/2b4747ca09a80e61fa5c144cdd32d83a1fc2b5ac117e37d87a042397a99b0c1e/FrontRender_Night.jpg" data-mid="247006276" border="0"  src="https://freight.cargo.site/w/1000/i/2b4747ca09a80e61fa5c144cdd32d83a1fc2b5ac117e37d87a042397a99b0c1e/FrontRender_Night.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/936692dbce1e4d33bd768b14d84477b54a859e81b70383391366adbe010ac892/IsoExterior.jpg" data-mid="247006277" border="0"  src="https://freight.cargo.site/w/1000/i/936692dbce1e4d33bd768b14d84477b54a859e81b70383391366adbe010ac892/IsoExterior.jpg" /&#62;&#60;img width="1920" height="376" width_o="1920" height_o="376" data-src="https://freight.cargo.site/t/original/i/13f402aa7ef20601483a4851e8c1ac81b341103bc983df564c1fa163e84de26a/illo.png" data-mid="247005631" border="0"  src="https://freight.cargo.site/w/1000/i/13f402aa7ef20601483a4851e8c1ac81b341103bc983df564c1fa163e84de26a/illo.png" /&#62;
&#60;img width="2558" height="1268" width_o="2558" height_o="1268" data-src="https://freight.cargo.site/t/original/i/aedbbf966a5c18f67fa8ee3681bb5c483ecf0b574e897e398dfbeb7fc166c5fe/barrender.jpg" data-mid="247006301" border="0"  src="https://freight.cargo.site/w/1000/i/aedbbf966a5c18f67fa8ee3681bb5c483ecf0b574e897e398dfbeb7fc166c5fe/barrender.jpg" /&#62;&#60;img width="2559" height="1270" width_o="2559" height_o="1270" data-src="https://freight.cargo.site/t/original/i/12a83b6c1e6c872c7bd41bafd906a520aed3784139ba5c7c9645eb1940ea2cdd/Screenshot-2026-04-07-at-5.10.02PM.png" data-mid="247006332" border="0"  src="https://freight.cargo.site/w/1000/i/12a83b6c1e6c872c7bd41bafd906a520aed3784139ba5c7c9645eb1940ea2cdd/Screenshot-2026-04-07-at-5.10.02PM.png" /&#62;
&#60;img width="1012" height="1010" width_o="1012" height_o="1010" data-src="https://freight.cargo.site/t/original/i/db92ce971aa67290e58076f55c698322a29ba04117c17c54098fb9092c82f0c8/record.png" data-mid="247006360" border="0"  src="https://freight.cargo.site/w/1000/i/db92ce971aa67290e58076f55c698322a29ba04117c17c54098fb9092c82f0c8/record.png" /&#62;
&#60;img width="998" height="913" width_o="998" height_o="913" data-src="https://freight.cargo.site/t/original/i/c8b3e951922d9f114896ef9f81c847a3e6aef2da1f96bc04c7a7db17779f3c08/merch_bg.png" data-mid="247006309" border="0"  src="https://freight.cargo.site/w/998/i/c8b3e951922d9f114896ef9f81c847a3e6aef2da1f96bc04c7a7db17779f3c08/merch_bg.png" /&#62;
&#60;img width="2560" height="1274" width_o="2560" height_o="1274" data-src="https://freight.cargo.site/t/original/i/0acddd64f3bb06c0bec6f4974937331ec2e0f7eeb3e105eec9aa6faa38aebb89/Screenshot-2026-04-07-at-5.27.14PM.png" data-mid="247006330" border="0"  src="https://freight.cargo.site/w/1000/i/0acddd64f3bb06c0bec6f4974937331ec2e0f7eeb3e105eec9aa6faa38aebb89/Screenshot-2026-04-07-at-5.27.14PM.png" /&#62;
&#60;img width="1623" height="1270" width_o="1623" height_o="1270" data-src="https://freight.cargo.site/t/original/i/0728972143598e66d80c7e0f1da7dec8933180a57976d05e0f01e32737ff8344/Screenshot-2026-04-07-at-5.28.44PM.png" data-mid="247006343" border="0"  src="https://freight.cargo.site/w/1000/i/0728972143598e66d80c7e0f1da7dec8933180a57976d05e0f01e32737ff8344/Screenshot-2026-04-07-at-5.28.44PM.png" /&#62;
&#60;img width="1920" height="1482" width_o="1920" height_o="1482" data-src="https://freight.cargo.site/t/original/i/bde4a4053cb14553d51799093a49937291177a95990b2f62cbbb62ca451cabc8/Aerial-GracieAbramsbyCharlesReaganforLollapalooza2025DSC_2071-Pano.jpg" data-mid="247007097" border="0"  src="https://freight.cargo.site/w/1000/i/bde4a4053cb14553d51799093a49937291177a95990b2f62cbbb62ca451cabc8/Aerial-GracieAbramsbyCharlesReaganforLollapalooza2025DSC_2071-Pano.jpg" /&#62;


&#60;img width="1521" height="2281" width_o="1521" height_o="2281" data-src="https://freight.cargo.site/t/original/i/cc2d517d3ac6fcb6ea7cf0093690c75f8e141bd3847aeecfbcd44458ddf60438/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KG_01004.jpg" data-mid="246970624" border="0"  src="https://freight.cargo.site/w/1000/i/cc2d517d3ac6fcb6ea7cf0093690c75f8e141bd3847aeecfbcd44458ddf60438/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KG_01004.jpg" /&#62;
&#60;img width="2107" height="1404" width_o="2107" height_o="1404" data-src="https://freight.cargo.site/t/original/i/a1931348a950f8beb1c2736cb7e1d2ca273c5e667dd2957a0b1437cd35b9419e/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KG_01512.jpg" data-mid="246970632" border="0"  src="https://freight.cargo.site/w/1000/i/a1931348a950f8beb1c2736cb7e1d2ca273c5e667dd2957a0b1437cd35b9419e/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KG_01512.jpg" /&#62;
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/04310091c31dc8036615377721029933afcf236d742b81160131257aa2be5224/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KG_01367.jpg" data-mid="247007121" border="0"  src="https://freight.cargo.site/w/1000/i/04310091c31dc8036615377721029933afcf236d742b81160131257aa2be5224/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KG_01367.jpg" /&#62;
&#60;img width="1382" height="2074" width_o="1382" height_o="2074" data-src="https://freight.cargo.site/t/original/i/6d641f3f34c012b2f45c4fdd6279a64a5f0cdd9a738ffb8ff72779bf37decd19/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KLG00214.jpg" data-mid="246970635" border="0"  src="https://freight.cargo.site/w/1000/i/6d641f3f34c012b2f45c4fdd6279a64a5f0cdd9a738ffb8ff72779bf37decd19/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KLG00214.jpg" /&#62;
&#60;img width="2281" height="1521" width_o="2281" height_o="1521" data-src="https://freight.cargo.site/t/original/i/3ee845fdc587f04263223fe973947b32fa0f4fd6f458763867bf2e85c00f1eab/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KG_00936.jpg" data-mid="246970621" border="0"  src="https://freight.cargo.site/w/1000/i/3ee845fdc587f04263223fe973947b32fa0f4fd6f458763867bf2e85c00f1eab/T-Mobile-by-Kirby-Gladstein-for-Lollapalooza-2025_KG_00936.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>La Frutería</title>
				
		<link>https://www.juliaisman.com/La-Fruteria</link>

		<pubDate>Fri, 14 Aug 2026 14:56:04 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

		<guid isPermaLink="true">https://www.juliaisman.com/La-Fruteria</guid>

		<description>La Frutería by T-Mobile


Art Director: Julia Isman


Creative Director: Bry Crasch

 Designer: Kayana Ternize3D Designer: Julia Isman


In 2025, T-Mobile challenged us to design an experience at Velocity Conference in LA to introduce its T-Mobile for Business product plans, while connecting authentically with the event’s predominantly LatinX audience.

Velocity focuses on the “New Mainstream Economy,” highlighting the economic power, consumer influence, and entrepreneurial impact of the U.S. Latino demographic.&#38;nbsp;Rather than approach the booth as a traditional corporate footprint, we looked to a familiar neighborhood staple: la frutería.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7014933c7edb3c07a3ad9ef671d3b4cac6b1913e5b874f4ccdee2389af423bbb/TMO_Velocity_3D_V4-Bar-Frontal.png" data-mid="251577859" border="0"  src="https://freight.cargo.site/w/1000/i/7014933c7edb3c07a3ad9ef671d3b4cac6b1913e5b874f4ccdee2389af423bbb/TMO_Velocity_3D_V4-Bar-Frontal.png" /&#62;
T-Mobile Frutería reimagined the colorful visual language of Latin American fruit markets through the lens of the T-Mobile brand. Part aguas frescas bar, part hospitality lounge, the space gave attendees a place to grab a drink, recharge and connect between panel discussions.
As a Latina designer, I drew from my own cultural references to help shape an environment that felt both familiar and elevated— translating everyday neighborhood colors and textures into a branded space that still felt rooted in community.

&#60;img width="1320" height="5000" width_o="1320" height_o="5000" data-src="https://freight.cargo.site/t/original/i/d459b86eb29d8629c40640fce60cbbbff3d162802982b8061b461b75dc9f99d5/TMO_Velocity_Design_Recap.png" data-mid="251233737" border="0"  src="https://freight.cargo.site/w/1000/i/d459b86eb29d8629c40640fce60cbbbff3d162802982b8061b461b75dc9f99d5/TMO_Velocity_Design_Recap.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Sabrina Carpenter Tour</title>
				
		<link>https://www.juliaisman.com/Sabrina-Carpenter-Tour</link>

		<pubDate>Tue, 12 Nov 2024 21:36:18 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

		<guid isPermaLink="true">https://www.juliaisman.com/Sabrina-Carpenter-Tour</guid>

		<description>Sabrina Carpenter’s 
Sweet Shop Truck


Art Director: Julia IsmanGraphic Designers: Celine To &#38;amp; Kayana Ternize

To celebrate Sabrina Carpenter’s Short n' Sweet Tour, we partnered with T-Mobile to bring co-branded candy truck activation to fans. It was a deliciously sweet experience on wheels. The activation traveled through key markets including NYC, Chicago, Nashville, Dallas, Houston, Seattle, and Los Angeles, creating a consistent yet locally relevant fan experience.

Inspired by Parisian patisseries and Sabrina’s ultra-feminine aesthetic, we reimagined the truck’s facade as a playful dessert boutique, extending the world of her music into something tactile and shareable. Each stop offered custom sweets, city-exclusive posters, airbrush tattoos, and opportunities to win signed merchandise and tickets to her sold-out shows.


&#60;img width="1395" height="703" width_o="1395" height_o="703" data-src="https://freight.cargo.site/t/original/i/8325b5ae5067237fdae61cbc99eeeb1d321ce1251f03ae37f91044d186390c31/Passenger-Side-Simple.png" data-mid="247049081" border="0"  src="https://freight.cargo.site/w/1000/i/8325b5ae5067237fdae61cbc99eeeb1d321ce1251f03ae37f91044d186390c31/Passenger-Side-Simple.png" /&#62;
&#60;img width="200" height="110" width_o="200" height_o="110" data-src="https://freight.cargo.site/t/original/i/2cbcbd29e41d795f76e0d2c24310101203040ae372017e9fb77fd1612bb9989d/T-CandyWrapper_small.png" data-mid="247008161" border="0"  src="https://freight.cargo.site/w/200/i/2cbcbd29e41d795f76e0d2c24310101203040ae372017e9fb77fd1612bb9989d/T-CandyWrapper_small.png" /&#62;

	
&#60;img width="2604" height="1280" width_o="2604" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6b550afcc581dba54092e24712100738fbe74113d9931e0c34a1eef5d404e3de/Screenshot-2026-04-09-at-1.41.24PM.png" data-mid="247007907" border="0"  src="https://freight.cargo.site/w/1000/i/6b550afcc581dba54092e24712100738fbe74113d9931e0c34a1eef5d404e3de/Screenshot-2026-04-09-at-1.41.24PM.png" /&#62;
&#60;img width="1000" height="601" width_o="1000" height_o="601" data-src="https://freight.cargo.site/t/original/i/69b4105419355fe13594e148c73011f0274a16f991ab53274c5e9f4091e949b2/Gemini_Generated_Image_x7t7kvx7t7kvx7t7.png" data-mid="247009535" border="0"  src="https://freight.cargo.site/w/1000/i/69b4105419355fe13594e148c73011f0274a16f991ab53274c5e9f4091e949b2/Gemini_Generated_Image_x7t7kvx7t7kvx7t7.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9d105ebf07e4701112ebbfac157990d39370e91f23f6ad59b1a56ee41712df5f/8e84ca31-915f-40a0-b0fc-4f651a1d2e55.png" data-mid="247011192" border="0"  src="https://freight.cargo.site/w/1000/i/9d105ebf07e4701112ebbfac157990d39370e91f23f6ad59b1a56ee41712df5f/8e84ca31-915f-40a0-b0fc-4f651a1d2e55.png" /&#62;
&#60;img width="2276" height="794" width_o="2276" height_o="794" data-src="https://freight.cargo.site/t/original/i/8f01ee1d92e99e3aa4d366970590d84c9395d3ec4bc4ec2cd334c29ce5fdbcca/Passenger-Side-Closeup.png" data-mid="247008688" border="0"  src="https://freight.cargo.site/w/1000/i/8f01ee1d92e99e3aa4d366970590d84c9395d3ec4bc4ec2cd334c29ce5fdbcca/Passenger-Side-Closeup.png" /&#62;


	Beyond the physical build, I helped extend the concept into a broader campaign ecosystem with my team of designers and animators. We activated T-Mobile retail as an extension of the tour with cheeky messaging, developed an influencer strategy to seed content organically, and designed out-of-home placements in high-impact areas like Times Square to build anticipation ahead of each stop. A dedicated microsite anchored the campaign, driving sweepstakes engagement and guiding fans directly to the experience.

&#60;img width="1750" height="1250" width_o="1750" height_o="1250" data-src="https://freight.cargo.site/t/original/i/7643de9c67c24d5d7fc8038487db225fae456dc7664acbe7645517b0ff20ca71/SabrinaCarpenter_TSQ_Billboard_Sample-1.gif" data-mid="247008223" border="0"  src="https://freight.cargo.site/w/1000/i/7643de9c67c24d5d7fc8038487db225fae456dc7664acbe7645517b0ff20ca71/SabrinaCarpenter_TSQ_Billboard_Sample-1.gif" /&#62;
&#60;img width="562" height="1000" width_o="562" height_o="1000" data-src="https://freight.cargo.site/t/original/i/989835f720d4476b488424c25c2fcbf35d61bd66e35044e089bbebb023865bae/Convert-to-GIF-project-1.gif" data-mid="247016059" border="0"  src="https://freight.cargo.site/w/562/i/989835f720d4476b488424c25c2fcbf35d61bd66e35044e089bbebb023865bae/Convert-to-GIF-project-1.gif" /&#62;
&#60;img width="3918" height="2572" width_o="3918" height_o="2572" data-src="https://freight.cargo.site/t/original/i/43fb4ca718426ce17184ba006f75b6e126e0701d2882d96577d7dab99be4b77d/Flyer.png" data-mid="247008106" border="0"  src="https://freight.cargo.site/w/1000/i/43fb4ca718426ce17184ba006f75b6e126e0701d2882d96577d7dab99be4b77d/Flyer.png" /&#62;

The goal was to move beyond a typical tour sponsorship and create something that felt like a natural extension of Sabrina’s world.

&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/bcb662ae0e1a4eff30c26fcef2c515de2bbb07a2ac31d34377a5553c28aecfdb/T-mobile-27-1.jpg" data-mid="222348975" border="0"  src="https://freight.cargo.site/w/1000/i/bcb662ae0e1a4eff30c26fcef2c515de2bbb07a2ac31d34377a5553c28aecfdb/T-mobile-27-1.jpg" /&#62;
&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/aa8c689a839c88e7d41f6f4d6314d9cf7703b9deae8134e98585eb4af031c3ce/T-mobile-31-1.jpg" data-mid="222348978" border="0"  src="https://freight.cargo.site/w/1000/i/aa8c689a839c88e7d41f6f4d6314d9cf7703b9deae8134e98585eb4af031c3ce/T-mobile-31-1.jpg" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/0ffba8dd3ce859ce5002b2bce03839b00c52b7c93030f16105f4036c13739901/T-mobile-69-1.jpg" data-mid="222348976" border="0"  src="https://freight.cargo.site/w/1000/i/0ffba8dd3ce859ce5002b2bce03839b00c52b7c93030f16105f4036c13739901/T-mobile-69-1.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Brisk x Rolling Loud Music Festival</title>
				
		<link>https://www.juliaisman.com/Brisk-x-Rolling-Loud-Music-Festival</link>

		<pubDate>Tue, 16 May 2023 21:48:13 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

		<guid isPermaLink="true">https://www.juliaisman.com/Brisk-x-Rolling-Loud-Music-Festival</guid>

		<description>Brisk Dragon Paradise x Rolling Loud Miami Weekend


Designer: Julia Isman
Design Manager: Jasmine Sharpe
Jr. Designer: Luke PaccioneTo celebrate the launch of Brisk Dragon Paradise Sparkling Iced Tea, Brisk rolled up to Miami to create an epic escape for music lovers, culture creators and foodies alike. We offered Free Taco Bell all night, endless flowing Brisk Dragon Paradise Sparkling Tea, and an exclusive stage by the river. Hip-hop artists, TyDolla$ign, Sofaygo, and Leikeli47 kicked off the Rolling Loud Miami Music Festival weekend by performing from sunset into the night.&#38;nbsp;In addition to the on-the-ground activation, we also offered fans a chance to win an all-expense paid trip to Rolling Loud in Miami. 
To set the tone, we drew inspiration from retrowave streets with bright magenta hues, fizz-like textures and bold flavor cues to bring this new, genre-bending beverage to life. Enter Brisk Dragon Paradise! Available exclusively at&#38;nbsp;TacoBell.


	&#60;img width="1500" height="11536" width_o="1500" height_o="11536" data-src="https://freight.cargo.site/t/original/i/cf66c1c7716d8f451d0eac1c81066374c99e97e041355b6979b58ffd7ab2d1cd/2022_BRISK_DragonParadise_DigitalReel_V3_220824.jpg" data-mid="178990239" border="0"  src="https://freight.cargo.site/w/1000/i/cf66c1c7716d8f451d0eac1c81066374c99e97e041355b6979b58ffd7ab2d1cd/2022_BRISK_DragonParadise_DigitalReel_V3_220824.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Yachak Yerba Mate</title>
				
		<link>https://www.juliaisman.com/Yachak-Yerba-Mate</link>

		<pubDate>Thu, 17 Mar 2022 16:17:53 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

		<guid isPermaLink="true">https://www.juliaisman.com/Yachak-Yerba-Mate</guid>

		<description>Yachak Yerba Mate&#38;nbsp;


Designer: Julia Isman
Design Manager: Jasmine SharpeYachak Yerba Mate is a plant-based energy tea committed to providing a purely natural and organic source of energy that helps protect the trees, communities, and species of the Amazon Rainforest. For every can they sell, Yachak allocates funds to their partners at One Tree Planted, an organization dedicated to global reforestation.&#38;nbsp;I was brought onto this project to support the overall brand redesign and development of brand guidelines across packaging, key visuals, web, and social content. My responsibilities included creating a new brand book, developing key visuals, editing campaign videos, and designing the brand’s web pages.
 

&#60;img width="1713" height="2410" width_o="1713" height_o="2410" data-src="https://freight.cargo.site/t/original/i/3986abb5859f78770f7a69af6609763b8856d954ccde3dff7276aaf83ae81cf5/KV_V_AllFlavors.png" data-mid="136701761" border="0"  src="https://freight.cargo.site/w/1000/i/3986abb5859f78770f7a69af6609763b8856d954ccde3dff7276aaf83ae81cf5/KV_V_AllFlavors.png" /&#62;

&#60;img width="2417" height="1530" width_o="2417" height_o="1530" data-src="https://freight.cargo.site/t/original/i/43a607c8cbb7ada07e310a85671a77b715ed915a4243e29f26372239e1483938/KV_H_2Flavors_1.png" data-mid="136701760" border="0"  src="https://freight.cargo.site/w/1000/i/43a607c8cbb7ada07e310a85671a77b715ed915a4243e29f26372239e1483938/KV_H_2Flavors_1.png" /&#62;


&#60;img width="4054" height="2265" width_o="4054" height_o="2265" data-src="https://freight.cargo.site/t/original/i/f225020f923531a073d4c1dca6d63b64a6ea45ce7f3d8fb8f6d9287ed59ed0fd/YACHAK_2022_Sampling_Activation_Deck_Edit3_Page_07.jpg" data-mid="137065562" border="0"  src="https://freight.cargo.site/w/1000/i/f225020f923531a073d4c1dca6d63b64a6ea45ce7f3d8fb8f6d9287ed59ed0fd/YACHAK_2022_Sampling_Activation_Deck_Edit3_Page_07.jpg" /&#62;
&#60;img width="4054" height="2265" width_o="4054" height_o="2265" data-src="https://freight.cargo.site/t/original/i/efa3b23e729a13a5ab159155ff7e02676fe0afaf0659b3efee5306efdcdf1740/YACHAK_2022_Sampling_Activation_Deck_Edit3_Page_10.jpg" data-mid="137065572" border="0"  src="https://freight.cargo.site/w/1000/i/efa3b23e729a13a5ab159155ff7e02676fe0afaf0659b3efee5306efdcdf1740/YACHAK_2022_Sampling_Activation_Deck_Edit3_Page_10.jpg" /&#62;

&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b7739b31997d7c5f6efc8dcd2cef360cf1bdbdf6722990a44ce3ee2b04825f71/YACHAK_2022_Sampling_Activation_Deck_Edit3_Page_08.jpg" data-mid="137065564" border="0"  src="https://freight.cargo.site/w/1000/i/b7739b31997d7c5f6efc8dcd2cef360cf1bdbdf6722990a44ce3ee2b04825f71/YACHAK_2022_Sampling_Activation_Deck_Edit3_Page_08.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Brisk Influencer Kit</title>
				
		<link>https://www.juliaisman.com/Brisk-Influencer-Kit</link>

		<pubDate>Fri, 01 Oct 2021 15:27:26 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

		<guid isPermaLink="true">https://www.juliaisman.com/Brisk-Influencer-Kit</guid>

		<description>Brisk Lemon Zero Sugar Drop&#38;nbsp;


Designer: Julia Isman
Design Manager: Jasmine SharpeTo launch the new Brisk Lemon Zero Sugar Iced Tea, Brisk partnered with sneaker artist Dan Gamache (AKA “Mache”) to develop a one of a kind influencer kit that celebrates sneakerheads. The campaign debuted on TikTok and Instagram, inviting consumers to start from zero and create art for a chance to win a pair of custom-painted Brisk Zero sneakers. The “Unlock Your Zero Drop” 
 kit allowed consumers to unlock their sneakers and showcase their customized kicks on a layered platform shadowbox. 
Through natural sharing, influencer partnerships, and prize sweepstakes, the hashtag #JustAddBriskZero reached over 4.5B views on TikTok during the launch phase.
 
As a designer on the team, I assisted with the creation of all digital assets, video editing, and motion graphics of the influencer kit sizzle. I was also a part of concepting through creation of the actual “Unlock Your Zero Drop” influencer kit.&#38;nbsp;

 
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/61c38d3afb49dc3edd97e1c38eb03c6780e0d4f59bca362fb5484995638b7b7c/Brisk_Glitch_Zero.gif" data-mid="120439738" border="0"  src="https://freight.cargo.site/w/600/i/61c38d3afb49dc3edd97e1c38eb03c6780e0d4f59bca362fb5484995638b7b7c/Brisk_Glitch_Zero.gif" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/9c7534befc85ad5c3dad451b2d6cc570cd7827fe280b5a9ecb3c36091cc556c3/Bold-Flavor.gif" data-mid="120440651" border="0"  src="https://freight.cargo.site/w/800/i/9c7534befc85ad5c3dad451b2d6cc570cd7827fe280b5a9ecb3c36091cc556c3/Bold-Flavor.gif" /&#62;
&#60;img width="500" height="625" width_o="500" height_o="625" data-src="https://freight.cargo.site/t/original/i/08fab272ba73c00defbfdfba8a498b3492a0f4e3c4108ba86cf3c7f8d3cc6e03/Post-Brisk.gif" data-mid="120440652" border="0"  src="https://freight.cargo.site/w/500/i/08fab272ba73c00defbfdfba8a498b3492a0f4e3c4108ba86cf3c7f8d3cc6e03/Post-Brisk.gif" /&#62;
&#60;img width="2588" height="1758" width_o="2588" height_o="1758" data-src="https://freight.cargo.site/t/original/i/80dc31e7a077488b58845ddfdf7db82ca638f56879c6eab4bb752dc5f9a5d361/Screen-Shot-2021-10-01-at-1.04.33-PM.png" data-mid="120441000" border="0"  src="https://freight.cargo.site/w/1000/i/80dc31e7a077488b58845ddfdf7db82ca638f56879c6eab4bb752dc5f9a5d361/Screen-Shot-2021-10-01-at-1.04.33-PM.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>TAZO Choose Your Mood Campaign</title>
				
		<link>https://www.juliaisman.com/TAZO-Choose-Your-Mood-Campaign</link>

		<pubDate>Sun, 17 Sep 2023 23:25:38 +0000</pubDate>

		<dc:creator>Julia Isman</dc:creator>

		<guid isPermaLink="true">https://www.juliaisman.com/TAZO-Choose-Your-Mood-Campaign</guid>

		<description>TAZO Campaign Refresh


Designer: Julia IsmanDesign Manager: Jasmine Sharpe

Photography: Annabelle BreakeyIn 2022, the TAZO brand team asked us to rethink TAZO’s evergreen “Choose Your Mood” campaign assets to appear more refreshing and enticing on digital platforms and in-store points of sale. We highlighted the tea’s bold flavors using surrealistic styling and vibrant color combinations.
After a rigorous research process on what works best for the brand in-store, iterating mood boards, and conceptualizing the final layouts, we hired photographer Annabelle Breakey to make the tea come to life. I flew to San Francisco and art directed the photoshoot in person, overseeing positioning, lighting, propping, and final editing of the campaign.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e51399e850b3555cda9357cf24f9d10a7f8dbae36fcb12ea0a5bfba486d1f94/TAZO-Art-03.png" data-mid="191050390" border="0"  src="https://freight.cargo.site/w/1000/i/5e51399e850b3555cda9357cf24f9d10a7f8dbae36fcb12ea0a5bfba486d1f94/TAZO-Art-03.png" /&#62;
&#60;img width="1770" height="484" width_o="1770" height_o="484" data-src="https://freight.cargo.site/t/original/i/4c710818a0cdbae5436aca4494407e7b2b9d930a6d3d3f55b01806326e7d6286/TAZO-Art-06.png" data-mid="191050398" border="0"  src="https://freight.cargo.site/w/1000/i/4c710818a0cdbae5436aca4494407e7b2b9d930a6d3d3f55b01806326e7d6286/TAZO-Art-06.png" /&#62;
&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/57ac3a4926c2ab91430749dc06be6a672dcbf919ac198f0dc64865383ed307f6/Zen-Gif.gif" data-mid="191049796" border="0"  src="https://freight.cargo.site/w/1000/i/57ac3a4926c2ab91430749dc06be6a672dcbf919ac198f0dc64865383ed307f6/Zen-Gif.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3560972c25944a0267c8af43fbf5e55a2edd1cf098df27da2072dbe52268847d/TAZO-Art-02.png" data-mid="191050389" border="0"  src="https://freight.cargo.site/w/1000/i/3560972c25944a0267c8af43fbf5e55a2edd1cf098df27da2072dbe52268847d/TAZO-Art-02.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1e0ab83d352820b0d436652cef0f067e777f8ba0b54b7c14d2d5ec8a73bd4d0/TAZO-Art-04.png" data-mid="191050391" border="0"  src="https://freight.cargo.site/w/1000/i/e1e0ab83d352820b0d436652cef0f067e777f8ba0b54b7c14d2d5ec8a73bd4d0/TAZO-Art-04.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94121690b94a7eee6edd34a2d97d23444326798d389c098866d67ed030015dea/TAZO-Art-01.png" data-mid="191050388" border="0"  src="https://freight.cargo.site/w/1000/i/94121690b94a7eee6edd34a2d97d23444326798d389c098866d67ed030015dea/TAZO-Art-01.png" /&#62;
&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/0021737c78998f627179a3011f80cb7b22b557cdd16fdb9883c8a077074b120f/TAZO-Gift.gif" data-mid="191049797" border="0"  src="https://freight.cargo.site/w/1000/i/0021737c78998f627179a3011f80cb7b22b557cdd16fdb9883c8a077074b120f/TAZO-Gift.gif" /&#62;


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